Keeping lone workers safe with personal emergency alarm technology
Hermes is the UK’s leading consumer delivery specialist. Many of its employees are delivery/collection drivers who work alone. Lone worker safety is a priority for Hermes, so they’ve partnered with Peoplesafe to provide personal alarms using a mobile app.
Peoplesafe is an industry leading UK-based service provider centred around the safety of lone and at-risk workers. It protects over 150,000 employees in over 100 NHS trusts, 150 local authorities, 200 housing associations and hundreds of commercial organisations.
We were approached by our client, Peoplesafe, to design a landing page showcasing their services to Hermes employees and to devise a simple way for them to subscribe to Peoplesafe via eCommerce.
Clear and consistent
branding across all assets
Focus on achieving more
A modular design
and responsive design
Clean and clear
Landing Page Design
- Simple ‘how it works’ graphic
- Short examples of how the service protects workers
- App and service information
- Brochure download button for more in-depth information
Pardot and Smart Debit API eCommerce
When Hermes employees set-up their monthly Peoplesafe subscription they are also required to make an initial payment. To facilitate this, we created an eCommerce solution that connects Peoplesafe’s marketing automation system, Pardot, with the Smart Debit API.
We chose to use Smart Debit as the payment gateway because it not only offers highly secure, independently accredited services, but also for its functionality, such as performing standalone direct debit verification requests and extended parameters.
Pardot/Smart Debit Integration
The Pardot/Smart Debit integration enables Peoplesafe to quickly, seamlessly and securely take payment and set-up direct debits for Hermes employees. All they need to do is provide some personal information and their bank details, in much the same way as making any purchase via an online checkout—giving the subscription sign-up process a reassuring familiarity.
The subscription form is created in Pardot, so all subscriber information is stored within Peoplesafe’s CRM, enabling Peoplesafe to easily manage new subscriptions and build ongoing relationships with Hermes subscribers.
We created a landing page user experience that’s engaging and intuitive for Hermes employees to navigate, and a fast, simple shorter form payment and subscription process to help maximise Peoplesafe sign-ups.
The landing and subscription pages make it easy for Hermes lone workers to discover Peoplesafe and get the emergency alarm app that will help keep them safe at work.