Time to build a new website?

You’re juggling suppliers, depots, deliveries, customers and your website gets put on the back-burner. We get it. It’s ticking along, but is it really delivering the online sales you need?

To stay ahead of the competition, you’ve got to keep on innovating. However, it can be hard to know where to start.

At Xigen we have over 20 years of experience working alongside builders’ merchants and construction businesses to deliver high-performing websites that turbocharge online sales.

Book a free consultation with us. Let’s build a store you can be proud of.

EXCEPTIONAL WEBSITES FOR CONSTRUCTION & BUILDERS’ MERCHANTS

Our Services

We create websites that bring trade professionals to you, deliver an outstanding user experience and boost your online sales.

Custom Website Design

Mobile-friendly, responsive designs for seamless customer experiences. Industry-focused visuals that resonate with trade professionals and DIY enthusiasts.

eCommerce Development

We partner with the leading eCommerce platforms for seamless purchases and the best integration with inventory management systems.

Product Catalogue & Inventory Management

We deliver efficient ways to display and organise thousands of products, with real-time updates to stock availability, pricing, and discounts.

On-site Search

Selling hundreds or thousands of products means making it easy for customers to find exactly what they need. We'll help you bring the best search and filter to your site.

Pricing Complexities & Payment Solutions

Need to offer bulk pricing, discounts or special offers? Want a full range of payment options? We deliver sites with the full range of payment types, ensuring secure payments and hassle-free transactions.

Trade Accounts

Do trade customers have credit accounts with purchase orders? We’ll help you manage your B2B accounts online with specific pricing and bulk discounts.

Loyalty Programs

Offering a loyalty program for repeat customers? No problem. We’ll make sure offers and vouchers are seamless in the payment process.

Customer Support

If your customers aren’t sure if they need an air brick or an aerated block, comprehensive customer support is vital. Live chat, chatbots, FAQs. We've done them all.

Specialised delivery options

Need specialist delivery for oversized items? Offering a click-and-collect service. We’ll ensure your site gives a range of delivery options and integration with logistics partners.

Handling peak times

When the bank holiday DIY rush is imminent, you need a website that scales to handle increased traffic. We thoroughly stress test all our online stores.

Site reliability

A robust and reliable platform keeps your customers happy and ensures your website ranks as high as possible in Google. We minimise the risk of downtime and ensure your site is secure.

SEO & Digital Marketing

Making changes to your site, we’ll ensure you don't lose your existing domain authority or SEO recognition. Want to implement local SEO and paid search strategies to target customers in your geographic area? Our SEO and digital experts will help boost your online sales.

Platforms We Build On

Our developers create eCommerce websites tailored to a builders' merchant's needs. We have 20+ years of experience in developing seamless, scalable and user-friendly online stores across all major platforms, ensuring a smooth and successful digital experience for both you and your customers.



Shopify Partner WordPress Hyva Adobe Solution Partner SAP Partner WooCommerce

Our Construction & Builders’ Merchant Clients

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JJ Roofing

JJ Roofing is the largest roofing merchant in North London, focused on sourcing and supplying quality roofing materials to trade and commercial customers, at competitive prices.

Lockdown restrictions due to Covid resulted in an unprecedented demand for online sales so JJ Roofing turned to Xigen for a best-in-class eCommerce website. Xigen developed a new high performance eCommerce site, fast and uncluttered, with a mobile-first design – providing users with low friction user journeys, a simple checkout process and personalised shopping experiences.

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Lark & Larks

Lark and Larks has supplied quality kitchens and bedrooms direct to online customers since 2003.

Their site visuals and platform were dated, making it harder to manage and edit. As a premium manufacturer of kitchens and bedrooms, the design and user journey didn’t reflect their brand. They sought a redesign and rebuild that was modern, easy to navigate, user-friendly and, most importantly, future-proofed. Xigen developed a high-performance site that could handle several intricate configuration options, enabling customers to find the exact solution for their needs.

https://xigen.co.uk/app/uploads/2025/05/WP-1.png

Constructionline

Constructionline connects buyers and suppliers in the construction sector. It collects and verifies company information in order to minimise the risk in appointing suppliers for major construction projects.

Their custom platform was hard to manage, slow and expensive to modify, with a poor user experience. They had dozens of page templates that needed to be migrated to any new system, as well as essential UX improvements. Xigen migrated their site to WordPress, providing a platform that was easier to modify – taking updates from weeks to days), as well as improving page speed dramatically.

What our customers say about us...


Solutions We Work With

We work with a range of digital services to help you improve the user experience and support your sales and marketing efforts. We have a breadth of experience with the following market-leading platforms, and also advise on their implementation.



Microsoft Partner Hotjar Dotmailer mollie HubSpot Optimizely Google Partner Mailchimp Salesforce Klevu

HOW WE HELP BUILDERS’ MERCHANTS GROW ONLINE

Our Approach

Reliability, transparency, and trustworthiness are at the heart of everything we do. We’re proud to be an eCommerce and marketing agency that construction and building supplies businesses choose to work with.

Care about your business

It’s evident that you care about your business. That’s why you’re here reading this.

We care about your business too. We’re invested in helping our customers improve their online presence and increasing their revenue. A win for you is a win for us!

Transparency is essential

If we don’t think a service will work for your business, we won’t recommend it.

We’re transparent with how we spend our time on your projects. We tell you exactly how your website is doing and detail how your time is spent so you know where every penny of your budget is going.

Keeping things simple

The last thing you need is jargon and buzzwords that you don’t understand.

We pride ourselves on being straightforward, upfront, and honest, and using Plain English to explain what we’re doing.

Take away the stress

When you’re responsible for everything from stock levels to keeping customers happy, outsourcing tasks can reduce the pressure on your workload.

Our skilled specialists will look after your website and digital marketing, meaning one less thing to worry about.

Ongoing support and optimisation

When you work with us, you’ll have your own dedicated account manager who will proactively manage everything on your behalf. They’ll ensure you feel like our most important customer.

It’s evident that you care about your business. That’s why you’re here reading this.

We care about your business too. We’re invested in helping our customers improve their online presence and increasing their revenue. A win for you is a win for us!

If we don’t think a service will work for your business, we won’t recommend it.

We’re transparent with how we spend our time on your projects. We tell you exactly how your website is doing and detail how your time is spent so you know where every penny of your budget is going.

The last thing you need is jargon and buzzwords that you don’t understand.

We pride ourselves on being straightforward, upfront, and honest, and using Plain English to explain what we’re doing.

When you’re responsible for everything from stock levels to keeping customers happy, outsourcing tasks can reduce the pressure on your workload.

Our skilled specialists will look after your website and digital marketing, meaning one less thing to worry about.

When you work with us, you’ll have your own dedicated account manager who will proactively manage everything on your behalf. They’ll ensure you feel like our most important customer.

HOW TO WORK WITH US

Next Steps

We’d love to help deliver you a website you want to shout about. Let’s schedule an initial chat.