We design eCommerce websites that help retailers attract customers, simplify operations, build omnichannel store experiences, and sell more.
Give your retail business a website that sells
Managing product ranges, promotions, inventory, fulfilment, and customer service across one or more sales channels can stretch even the most experienced retail team. Your website should make things easier, not add to the workload.Is your online store just ticking boxes, or is it actively helping you grow? Your website needs to be more than just functional. It must convert visitors to buyers, support omnichannel operations, and reflect your brand values at every click.
At Xigen, we’ve spent over 20 years helping retail businesses of all sizes with ecommerce sites that increase revenue, improve efficiency, and create loyal customers.
Book a free consultation. Let’s create a website that works as hard as you do.
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EXCEPTIONAL WEBSITES FOR TECHNOLOGY COMPANIES
Our Services
Custom Website Design
Modern, mobile-first websites that showcase your products, reflect your brand, and make online shopping easy on any device, from homepage to checkout.
eCommerce Platform Integration
We work with platforms like Shopify, WooCommerce, BigCommerce, and Magento, tailoring setup to your product range, workflows, and fulfilment needs.
Inventory & Order Management
We integrate your ecommerce site with your inventory systems, so stock levels, pricing, and orders stay in sync across your website, POS, and warehouse.
Click & Collect / In-Store Pickup
Blending online and offline? We build solutions for click & collect, store locator tools, and seamless pickup scheduling to support omnichannel retail.
Product Search & Merchandising
Help shoppers find what they’re looking for with intuitive filters, smart search tools, and personalised product recommendations that increase basket size.
Promotions, Discounts & Gift Cards
Run sales, launch promotions, and offer digital or physical gift cards with ease. We build flexible tools so you can respond quickly to market trends and seasonal events.
Customer Accounts & Loyalty
Turn one-time buyers into regular customers. We’ll implement loyalty programs, wish lists, and reorder features to drive retention.
Integrated Reviews & Social Proof
Retail customers trust reviews. We’ll help you showcase product ratings, customer feedback, and UGC to build credibility and encourage conversions.
Handling Seasonal Peaks & Sales Events
From Black Friday to clearance sales, we build websites ready to scale, so you won’t miss out when demand surges.
Secure Checkout & Payment Integration
Fast, secure checkouts with multiple payment options (Apple Pay, Klarna, PayPal, credit/debit cards, etc.), optimised to reduce cart abandonment.
SEO & Digital Marketing Support
We’ll help you optimise your site for search engines, help maintain your domain authority, and our digital marketing team will ensure your beauty business gets the attention it deserves.
Platforms We Build On
Our developers create eCommerce websites tailored to the dynamic needs of the retail industry. With over 20 years of experience, we build seamless, scalable, and user-friendly online stores across all major platforms—perfect for selling fashion, homeware, gifts, or everyday essentials. We deliver a smooth, engaging, and reliable digital experience for both your business and your customers.
Our Retail Clients
Canvas Tent Shop
Canvas Tent Shop is a specialist retailer offering a wide range of traditional canvas tents and accessories for camping enthusiasts and outdoor event organisers. As their business grew, they needed a more flexible, professional, and scalable platform to better showcase their product range and improve the customer experience.
Xigen replatformed Canvas Tent Shop from Wix to a fully customised WordPress + WooCommerce solution. The new website delivers improved performance, enhanced product navigation, and a responsive design tailored for outdoor lifestyle shoppers across all devices.
With greater control over content, SEO, and eCommerce features, Canvas Tent Shop now has the digital foundation to grow their brand, drive sales, and connect more effectively with their community of outdoor adventurers.
Orient & Orient Star
Orient & Orient Star are renowned Japanese watchmakers celebrated for their craftsmanship, heritage, and elegant timepieces. As the brands grew their global presence, they needed a digital experience that reflected their premium positioning and seamlessly supported their operations.
Xigen worked with Orient to design and build a bespoke eCommerce website that matched the luxury feel of their products while delivering a smooth, intuitive user journey. The project involved a full replatforming from a custom PHP site to SAP Hybris—enabling more sophisticated content management, improved performance, and better integration with enterprise systems.
The result is a beautifully crafted digital flagship for both brands—enhancing their storytelling, elevating user experience, and laying the technical foundation for global scalability.
Chiltern Oak
Chiltern Oak is a family-run furniture retailer known for its timeless designs, quality craftsmanship, and excellent customer service. With a fast-growing customer base and expanding product range, the brand needed a more modern, high-performing eCommerce platform to support its next stage of growth.
Xigen replatformed Chiltern Oak from WordPress to Shopify, designing and developing a fully bespoke Shopify store tailored to the brand’s aesthetic and operational needs. The new site delivers a smoother, more responsive user experience with improved navigation, streamlined checkout, and robust mobile optimisation.
The result is a visually rich, conversion-focused online store that reflects Chiltern Oak’s brand values and supports a seamless shopping journey—helping the business grow while staying true to its roots.
Fit Peak
Fit Peak is a dynamic fitness brand specialising in supportive activewear designed to aid posture, injury recovery, and physical performance. As the business scaled, Fit Peak needed a more powerful and flexible eCommerce platform to support complex product ranges, growing traffic, and future expansion.
Xigen migrated Fit Peak from Shopify to Magento, delivering a custom-built, high-performance website tailored for speed, scalability, and user experience. The new platform provides greater backend control, supports multi-channel selling, and offers a seamless, conversion-driven customer journey across devices.
In parallel, we helped enhance Fit Peak’s retention strategy by designing a modular email marketing system. This included reusable, branded components that allowed their internal teams to quickly create high-impact campaigns—supporting stronger engagement, consistent branding, and better results across their CRM activity.
What our customers say about us...
Solutions We Work With
We work with a range of digital services to help you improve the user experience and support your sales and marketing efforts. We have a breadth of experience with the following market-leading platforms, and also advise on their implementation.
HOW WE HELP RETAIL BUSINESSES SUCCEED ONLINE
Our Approach
We believe retail websites should be as dynamic and customer-focused as in-store experiences. From first click to final checkout, we build ecommerce sites that are fast, flexible, and ready to grow with your business.
Care about your business It’s evident that you care about your business. That’s why you’re here reading this.
We care about your business too. We’re invested in helping our customers improve their online presence and increasing their revenue. A win for you is a win for us!
Transparency is essential If we don’t think a service will work for your business, we won’t recommend it.
We’re transparent with how we spend our time on your projects. We tell you exactly how your website is doing and detail how your time is spent so you know where every penny of your budget is going.
Keeping things simpleThe last thing you need is jargon and buzzwords that you don’t understand.
We pride ourselves on being straightforward, upfront, and honest, and using Plain English to explain what we’re doing.
Take away the stressWhen you’re responsible for everything from stock levels to keeping customers happy, outsourcing tasks can reduce the pressure on your workload.
Our skilled specialists will look after your website and digital marketing, meaning one less thing to worry about.
Ongoing support and optimisation When you work with us, you’ll have your own dedicated account manager who will proactively manage everything on your behalf. They’ll ensure you feel like our most important customer.
It’s evident that you care about your business. That’s why you’re here reading this.
We care about your business too. We’re invested in helping our customers improve their online presence and increasing their revenue. A win for you is a win for us!
If we don’t think a service will work for your business, we won’t recommend it.
We’re transparent with how we spend our time on your projects. We tell you exactly how your website is doing and detail how your time is spent so you know where every penny of your budget is going.
The last thing you need is jargon and buzzwords that you don’t understand.
We pride ourselves on being straightforward, upfront, and honest, and using Plain English to explain what we’re doing.
When you’re responsible for everything from stock levels to keeping customers happy, outsourcing tasks can reduce the pressure on your workload.
Our skilled specialists will look after your website and digital marketing, meaning one less thing to worry about.
When you work with us, you’ll have your own dedicated account manager who will proactively manage everything on your behalf. They’ll ensure you feel like our most important customer.
HOW TO WORK WITH US
Next Steps
We’d love to help deliver you a website you want to shout about. Let’s schedule an initial chat.