Is your website in need of a check-up?

You’re juggling inventory, appointments, suppliers, orders, deliveries, and your website might just be the last thing on your mind. It’s working, but is it helping you achieve the growth and efficiency your dental business needs?

Staying ahead of your competitors with a strong, customer-focused online presence is essential.

At Xigen, we’ve spent over 20 years working with dental businesses to create websites that not only look professional, but also boost online conversions.

Book a free consultation with us. Let’s create a website that will elevate your dental supply business.

Dental business websites on desktop, tablets and phones

EXCEPTIONAL WEBSITES FOR DENTAL BUSINESSES

Our Services

We build websites to take the stress out of managing your online appointments, deliver a great user experience, and grow your dental business.

Custom Website Design

Your website is often the first impression clients get of your brand. We create modern, mobile-friendly designs that cater specifically to the needs of dental professionals. From organised product listings to clear navigation, our designs ensure your clients can quickly find what they need, whether that’s dental instruments, consumables, or equipment.

eCommerce Development

We partner with leading eCommerce platforms to deliver seamless purchasing experiences for dental practices. Whether your customers are ordering replacement tools or bulk supplies, we make the checkout process quick and easy, ensuring smooth transactions and effective integration with your existing systems.

Product Catalogue & Inventory Management

Managing thousands of dental supplies requires a robust, easy-to-navigate system. We’ll help you organise your site for easy browsing and ensure real-time updates for stock levels, pricing, and product details, so your customers never miss out on what they need.

Detailed Product Descriptions & Specifications

For dental professionals, having access to comprehensive, clear, and accurate product descriptions is key. We focus on detailed product pages that include specifications, material details, usage instructions, and compliance with industry regulations. This transparency builds trust and helps customers make informed purchasing decisions, knowing they're buying top-quality dental products.

On-site Search & Filters

With such a wide range of dental products, it’s essential that your customers can easily find what they need. Advanced search and filtering options make it easy for your clients to search by product type, brand, dental specialty (e.g., orthodontics, periodontics), and more.

Complex Pricing & Payment Solutions

Dental practices often need to buy in bulk or access specialised pricing. Whether offering tiered pricing for larger orders, loyalty discounts, or special offers, we tailor your website to handle complex pricing models. Plus, we ensure your website supports various payment options – including purchase orders if needed - for smooth, secure transactions.

Customer Accounts & Repeat Orders

Dental practices often require recurring orders for materials or equipment. We implement customer account systems that enable fast reordering of previous purchases, making it easy for your clients to get the products they need, when they need them.

Customer Reviews & Testimonials

Trust is crucial in the dental supply business. We integrate review systems where dental professionals can share their experiences with your site and products, helping new customers feel confident in their purchases and boosting your credibility in a competitive market.

Specialised Delivery & Shipping Integration

We ensure that your website integrates seamlessly with your existing delivery systems, allowing customers to choose preferred shipping methods and track their orders. Whether it’s urgent supplies or bulk equipment, we make sure your shipping options align with your business’s logistics.

Return & Warranty Policies

For dental suppliers, it's important to provide clear return and warranty policies to give customers peace of mind. We ensure that your website prominently features your policies, making it clear that you stand behind the products you sell and are committed to customer satisfaction.

Site Security & reliability

Your website needs to be as secure as the dental tools you sell. We ensure your site is protected with the highest standards of security, offering a stable, reliable platform for your customers to shop with confidence. From encrypted transactions to safe data handling, we keep your business trustworthy and your customers’ data secure.

Product Quality Assurance & Certifications

In the dental supplies industry, product quality is paramount. We help you showcase the quality of your products by integrating trust signals such as certifications (e.g., ISO certifications, CE marks), manufacturer guarantees, and detailed product specifications. By displaying these signals prominently, you can assure potential clients that the products they purchase meet high standards of safety and reliability.

SEO & Digital Marketing

To keep your dental supply business visible to the right audience, we offer SEO strategies that will increase your online presence. We optimise your site for both local SEO (helping practices in your area find you) and broader strategies to help attract dental professionals searching for your products online. Our digital marketing team can also help with paid search campaigns to drive targeted traffic and sales.

Platforms We Build On

Our developers create eCommerce websites specifically designed for dental practices and suppliers. With over 20 years of experience, we build seamless, scalable, and user-friendly online stores across all major platforms—whether you’re selling dental equipment, consumables, or patient care products. We ensure a smooth, professional, and reliable digital experience for both your business and your customers.



Dentally Shopify Partner Semble WordPress Hyva Adobe Solution Partner SAP Partner WooCommerce

Click, Book, Done, with DentalClick

A seamless Dentally Logo booking experience for WordPress, built for UK dental practices.

SEE HOW IT WORKS

Our Dental Supply Clients

BAI website on tablet and phone
https://xigen.co.uk/wp-content/uploads/2025/05/platform-logo-WooCommerce-1.png

B.A. International

B.A. International, a global leader in dental equipment, needed a high-performance eCommerce platform to reflect its reputation for innovation and serve its growing international customer base. They partnered with Xigen to design and build a high-end WooCommerce website tailored to their specialist product range and multilingual audience.

The new site delivers a premium user experience with streamlined navigation, optimised product presentation, and robust international functionality. Built for scalability, the platform supports B.A. International’s operational growth while reinforcing brand authority across markets.

Xigen continues to provide ongoing support and strategic input, helping the brand roll out to new territories and ensuring the platform remains fast, secure, and aligned with evolving customer expectations.

Smiles & Smiles website on desktop and phone
https://xigen.co.uk/wp-content/uploads/2025/05/platform-logo-Hubspot-1.png

Smiles & Smiles

Smiles & Smiles, a fast-growing dental cosmetics brand, partnered with Xigen to improve digital performance and make better use of their marketing data. The collaboration began with building high-converting campaign landing pages and enhancing tracking through more advanced WordPress tagging.

We significantly improved their site speed—raising scores from 60 to 99—which not only boosted user satisfaction but also positively impacted SEO and paid campaign performance. Every technical change was made with customer experience and conversion in mind.

Xigen also implemented end-to-end multichannel revenue attribution, giving Smiles & Smiles clear, actionable insights across paid, organic, and social channels—empowering more confident, ROI-driven decision making.

Dental Warehouse

Dental Warehouse, a trusted supplier of dental products, came to Xigen with challenges around site reliability and performance that were impacting customer satisfaction and business operations.

We migrated their site to our managed infrastructure, which immediately improved stability and load times. Beyond infrastructure, we also streamlined backend processes—reducing a critical script’s runtime from 45 minutes to just 2.5 minutes.

These improvements resulted in a faster, more dependable platform that supports both day-to-day operations and long-term growth, ensuring Dental Warehouse can continue delivering a seamless experience to its professional customer base.

What our customers say about us...


Solutions We Work With

We work with a range of digital services to help you improve the user experience and support your sales and marketing efforts. We have a breadth of experience with the following market-leading platforms, and also advise on their implementation.



Microsoft Partner Hotjar Dotmailer mollie HubSpot Optimizely Google Partner Mailchimp Salesforce Klevu

HOW WE HELP DENTAL SUPPLIES BUSINESSES GROW ONLINE

Our Approach

Reliability, transparency, and trustworthiness are at the heart of everything we do. We’re proud to be an eCommerce and marketing agency that Dental Suppliers choose to work with.​

Care about your business

It’s evident that you care about your business. That’s why you’re here reading this.

We care about your business too. We’re invested in helping our customers improve their online presence and increasing their revenue. A win for you is a win for us!

Transparency is essential

If we don’t think a service will work for your business, we won’t recommend it.

We’re transparent with how we spend our time on your projects. We tell you exactly how your website is doing and detail how your time is spent so you know where every penny of your budget is going.

Keeping things simple

The last thing you need is jargon and buzzwords that you don’t understand.

We pride ourselves on being straightforward, upfront, and honest, and using Plain English to explain what we’re doing.

Take away the stress

When you’re responsible for everything from stock levels to keeping customers happy, outsourcing tasks can reduce the pressure on your workload.

Our skilled specialists will look after your website and digital marketing, meaning one less thing to worry about.

Ongoing support and optimisation

When you work with us, you’ll have your own dedicated account manager who will proactively manage everything on your behalf. They’ll ensure you feel like our most important customer.

It’s evident that you care about your business. That’s why you’re here reading this.

We care about your business too. We’re invested in helping our customers improve their online presence and increasing their revenue. A win for you is a win for us!

If we don’t think a service will work for your business, we won’t recommend it.

We’re transparent with how we spend our time on your projects. We tell you exactly how your website is doing and detail how your time is spent so you know where every penny of your budget is going.

The last thing you need is jargon and buzzwords that you don’t understand.

We pride ourselves on being straightforward, upfront, and honest, and using Plain English to explain what we’re doing.

When you’re responsible for everything from stock levels to keeping customers happy, outsourcing tasks can reduce the pressure on your workload.

Our skilled specialists will look after your website and digital marketing, meaning one less thing to worry about.

When you work with us, you’ll have your own dedicated account manager who will proactively manage everything on your behalf. They’ll ensure you feel like our most important customer.

HOW TO WORK WITH US

Next Steps

We’d love to help deliver you a website you want to shout about. Let’s schedule an initial chat.