We design websites that bring beauty lovers to your brand, deliver a seamless shopping experience, and drive online sales.
Give your website the glow-up it deserves
Selling cosmetics or beauty supplies online while staying on top of your product range, orders, deliveries, returns and customer reviews can be overwhelming.Your website might be working, but is it truly reflecting the uniqueness of your brand? In the highly competitive health and beauty market, standing out online is key to attracting and retaining customers.
At Xigen, we have over 20 years of experience partnering with health and beauty businesses to build high-performing websites that not only look stunning, but also drive real sales, boost customer engagement and leave a lasting impression.
Book a free consultation with us. Let’s create a website that will help your business shine.
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EXCEPTIONAL WEBSITES FOR HEALTH AND BEAUTY BUSINESSES
Our Services
Custom Website Design
Mobile-friendly, responsive designs that provide a smooth, user-friendly experience for both desktop and mobile users, with stunning visuals that appeal to your customers.
eCommerce Development
We integrate with the top eCommerce platforms, allowing you to showcase your brand and products effortlessly. Smooth checkout processes and seamless inventory management, customers can shop with ease, and you can track your sales in real time.
Product Catalogue & Inventory Management
Got a wide range of products to sell? We’ll help you organise and display them in a way that makes it easy for customers to find what they need. We’ll ensure you get real-time updates for pricing, stock levels, and promotions.
On-site Search & Filters
When you’re selling beauty products online, it’s vital to have an intuitive search feature. We provide advanced search and filtering options that allow customers to quickly find products by type, brand, or specific needs (e.g., oily skin, curly hair).
Pricing Complexities & Promotions
Need to create discounts, seasonal sales, bundle offers or subscriptions? We can integrate flexible pricing models, and offer seamless promotions and deals for beauty customers. This makes it easy for you to run sales campaigns that drive more conversions.
Customer Reviews & Testimonials
Beauty products thrive on word-of-mouth. Integrating a review system or featuring client testimonials prominently on your site allows new clients to see the success stories and positive experiences of others.
Loyalty Programs & Gift Cards
Attract and retain customers with loyalty programs and gift cards that enhance customer retention. Want a website that supports reward points and digital gift cards? No problem.
Customer Support
Beauty customers often have specific questions about products, services, or skin/hair concerns. We can integrate live chat, chatbots, FAQs, and even virtual consultations to provide top-tier customer support directly through your website.
Handling Seasonal Peaks
When there’s a surge in demand, like Christmas or Mother’s Day or simply because of a promotional event, you need a site that can scale and handle the extra traffic. We stress-test all the websites we build to ensure they're ready for peak performance, no matter the load.
Site Reliability & Security
Health & Beauty suppliers need a secure and stable website they can rely on. It’s core to customer trust and brand reputation. We ensure your site is reliable, with minimal downtime, fast loading speeds, and top-notch security to protect both your business and your customers.
SEO & Digital Marketing
We’ll help you optimise your site for search engines, help maintain your domain authority, and our digital marketing team will ensure your beauty business gets the attention it deserves.
Platforms We Build On
Our developers create eCommerce websites tailored to the unique needs of the health and beauty industry. With over 20 years of experience, we build seamless, scalable, and user-friendly online stores across all major platforms—perfect for selling skincare, cosmetics, wellness products, or salon equipment. We deliver a smooth, visually engaging, and reliable digital experience for both your business and your customers.
Our Health & Beauty Clients
HairCo & Beauty
HairCo & Beauty, a fast-growing hair and beauty brand, approached Xigen after experiencing poor conversion performance from their existing PPC campaigns. Their previous agency struggled to turn ad impressions into meaningful results, leading to wasted budget and missed opportunities.
We carried out a full audit, restructured their Google Ads account, and redesigned their website to better support user journeys and conversion intent. By aligning ad strategy with a higher-converting on-site experience, we dramatically improved campaign performance.
The result was a significant uplift in conversion rates and a far more efficient use of ad spend, allowing HairCo & Beauty to scale their digital marketing confidently and cost-effectively.
Models Own
Models Own, a vibrant cosmetics brand, needed a more scalable and cost-efficient eCommerce platform to support their evolving business. Their legacy bespoke solution limited performance and flexibility, making it difficult to deliver the fast, seamless experiences today’s users expect.
Xigen replatformed the site to Magento, delivering over a 300% increase in website performance and reducing hosting costs by 50%. The new platform also enabled faster page loads and a much smoother checkout, significantly enhancing the user journey.
With a solid technical foundation in place, Models Own is now positioned to deliver stronger digital engagement while scaling efficiently for future growth.
Better Salon Supplies
Better Salon Supplies (BSS) turned to Xigen to improve their digital marketing performance, aiming to boost conversions, revenue, and ROAS—without drastically increasing their ad spend. Their goal was to get more out of every marketing pound.
We developed and implemented a comprehensive optimisation strategy, focused on tightening campaign targeting, improving ad creative, and reallocating budget to the highest-performing areas. This strategic refinement ensured every part of their digital spend was working harder.
The results were exceptional: BSS saw significant improvements across all key metrics while maintaining budget control, proving that smart optimisation can drive big results without big costs.
Bomb Cosmetics
Bomb Cosmetics, a playful and creative bath and body brand, partnered with Xigen to optimise their post-purchase strategy and unlock additional revenue opportunities from existing customers. One key initiative involved introducing a post-purchase upsell of “lucky dip bath bombs” — turning slow-moving inventory into a profitable, engaging offer.
This simple yet effective tactic delivered strong results: an 8.5% conversion rate on upsells and a nearly 27% increase in average order value for those transactions. By making the offer part of the post-checkout experience, we maintained a frictionless customer journey while helping Bomb Cosmetics monetise surplus stock and delight customers with a fun surprise element.
The success of this campaign highlights how small optimisations, when aligned with brand identity and user behaviour, can have a significant impact on both profitability and customer engagement.
What our customers say about us...
Solutions We Work With
We work with a range of digital services to help you improve the user experience and support your sales and marketing efforts. We have a breadth of experience with the following market-leading platforms, and also advise on their implementation.
HOW WE HELP HEALTH & BEAUTY BUSINESSES GROW ONLINE
Our Approach
Reliability, transparency, and trustworthiness are at the heart of everything we do. We’re proud to be an eCommerce and marketing agency that Health & Beauty suppliers choose to work with.
Care about your business It’s evident that you care about your business. That’s why you’re here reading this.
We care about your business too. We’re invested in helping our customers improve their online presence and increasing their revenue. A win for you is a win for us!
Transparency is essential If we don’t think a service will work for your business, we won’t recommend it.
We’re transparent with how we spend our time on your projects. We tell you exactly how your website is doing and detail how your time is spent so you know where every penny of your budget is going.
Keeping things simpleThe last thing you need is jargon and buzzwords that you don’t understand.
We pride ourselves on being straightforward, upfront, and honest, and using Plain English to explain what we’re doing.
Take away the stressWhen you’re responsible for everything from stock levels to keeping customers happy, outsourcing tasks can reduce the pressure on your workload.
Our skilled specialists will look after your website and digital marketing, meaning one less thing to worry about.
Ongoing support and optimisation When you work with us, you’ll have your own dedicated account manager who will proactively manage everything on your behalf. They’ll ensure you feel like our most important customer.
It’s evident that you care about your business. That’s why you’re here reading this.
We care about your business too. We’re invested in helping our customers improve their online presence and increasing their revenue. A win for you is a win for us!
If we don’t think a service will work for your business, we won’t recommend it.
We’re transparent with how we spend our time on your projects. We tell you exactly how your website is doing and detail how your time is spent so you know where every penny of your budget is going.
The last thing you need is jargon and buzzwords that you don’t understand.
We pride ourselves on being straightforward, upfront, and honest, and using Plain English to explain what we’re doing.
When you’re responsible for everything from stock levels to keeping customers happy, outsourcing tasks can reduce the pressure on your workload.
Our skilled specialists will look after your website and digital marketing, meaning one less thing to worry about.
When you work with us, you’ll have your own dedicated account manager who will proactively manage everything on your behalf. They’ll ensure you feel like our most important customer.
HOW TO WORK WITH US
Next Steps
We’d love to help deliver you a website you want to shout about. Let’s schedule an initial chat.