Xigen

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Lark & Larks
JJ Roofing Supplies
Constructionline
TAILORED EMAIL CAMPAIGNS

Results driven email marketing agency

As an experienced eCommerce email marketing agency, Xigen creates tailored email strategies aligned with your business goals and customer journey. Our team designs and delivers marketing and transactional emails that drive revenue, improve engagement and strengthen customer loyalty for online retailers.

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ECOMMERCE EMAIL

Tailored, mobile-first email marketing services

As a full-service email marketing agency, our in-house eCommerce specialists design mobile-first campaigns that put your customers’ needs and behaviour at the centre.

eCommerce emails fall into two broad categories:
01

Email Marketing Agency Campaigns

Our email marketing agency team plans and delivers campaigns for product launches, promotions, loyalty and re-engagement, using data to personalise content and maximise conversions.

Electronic digital mail (EDM) marketing campaigns are part of your brand’s larger marketing strategy. As a specialist eCommerce email and EDM agency we use multiple marketing channels to connect with potential customers—channels such as social media and PPC, bolstering an email marketing campaign’s message with insights, blog and lifestyle content.

02

Transactional Email Marketing for eCommerce

Transactional email marketing is critical for order progress and customer experience, so our agency designs automated journeys for welcomes, cart recovery, confirmations and delivery updates that encourage repeat purchases.

Using automated transaction emails keeps customers informed about their orders, offers them personalised incentives to re-engage with their shopping journey, and helps keep their account secure.

EMAIL & EDM MARKETING CAMPAIGNS

We drive your email marketing to reach wider audiences

We will effectively deliver and execute your eCommerce email marketing campaigns which will enable your brand and your message to reach wider audiences. Our multi-channel approach means your message will be more visible than with an email newsletter service alone—it will also be pinging on social media, via SMS and aligned with offline collateral.

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END-TO-END EMAIL MARKETING STRATEGY

Email Marketing Strategy and Consultancy

Through dedicated email marketing consultancy, we define your strategy, audience segments, content plan and automation roadmap so every message is timely, relevant and measurable.

DISCOVER
DESIGN
TARGET
ANALYSE

Email Marketing & EDM Consultation

The first thing we do as a diligent eCommerce email agency is to get to know your brand and business. This discovery stage is vital for us to understand you and your audience so that we can develop and design the right email and EDM strategy for your business.

From developing an email strategy tailored to your requirements, to creating email designs that your customers will truly engage with, you can count on our specialists to consult with you and guide you at every step, from discovery to email design and deployment, to EDM integration.

Email Design & Build

Our eCommerce emails are designed using rich media content and are optimised for mobile devices. We use a range of dynamic motion and digital media combining audio, video and animation. Kinetic email design features interactive elements such as product sliders and tabbed content, making emails more interesting and engaging for customers, increasing click-rates and your ROI.

We also utilise data gathered such as browsing behaviour and purchase history to inform our personalisation services. Combined with strong calls to action, intuitive email newsletter design, appropriate copy tone of voice and extended social and offline coverage, your message will reach a wider audience.

Email Segmentation & Personalisation

Segmentation can have a significant impact on the success of your email campaigns and EDM strategy. It’s often overlooked. In fact, 89% of email marketers don’t segment their email databases, simply opting to ‘send to all’ instead.

Because we’re a specialist eCommerce email marketing agency we take a much more nuanced approach. Not segmenting can lead to irrelevant emails being sent to your valued customers. This has the potential to harm your brand with lower open rates and higher bounce, unsubscribe and spam rates.

Email Analytics & Optimisation

Detailed data about the performance of a campaign is gathered and analysed by our highly experienced in-house digital marketing specialists. We can discover which emails recipients opened, what they clicked on, what video content they played, which links were followed, who unsubscribed, which emails bounced, the list goes on.

This builds an invaluable knowledge base to gauge the success of your campaigns across the wider business landscape, inform future campaigns and keep your database clean.

PLATFORMS WE WORK WITH

We only build on the best

With our leading involvement in ecommerce we ensure the platforms we use and recommend are the
best available to suit your project now and in the future.

OUR WORK
WHY XIGEN

Why choose Xigen as your email marketing agency?

Partner with a team that treats email as a revenue channel, not a checkbox - focused on long-term growth, smarter customer journeys, and real commercial impact.

  • Specialist eCommerce email marketing agency with experience across retail, B2B and SaaS.
  • Strategy, design, build, testing and analytics handled in-house for faster optimisation.
  • Data-driven segmentation and automation to increase revenue per send and customer lifetime value.
  • Seamless integration with your eCommerce and CRM platforms for better tracking and reporting.

What email marketing clients say

Clients choose Xigen as their email marketing agency for responsive support, high production standards and measurable results.

“I have had the honour of working with Xigen as my main creative agency for over 6 years. The entire team have been incredibly supportive and accommodating and I know I can trust them to deliver on tasks and projects, even in the space of a day when I’ve needed them to.”

Zarqa Hussain (Epson UK)

“Xigen ensures the website I work on is both fast and reliable and deep joy, if you do have a query, you phone a REAL person (not a machine that tells you to go to a website “chat” tool).”

Ian Meredith (Sage People)

Have dealt with Xigen for 12 years now on many projects. Always found them to be professional and caring and deliver a good solution.

“I’ve worked with the Xigen team for the last few years, absolute pleasure. Quick to respond, always on brand and high production standards.”

Danny Crouch (Thomson Reuters)

Let’s work together

Want to discuss an email marketing project?
Share what’s on your mind. Get in touch today.
+44 (0) 203 713 7456
hello@xigen.co.uk

    Email Marketing Case Studies

    See how our email marketing agency has helped brands like McCarthy Stone and Thomson Reuters improve engagement, conversions and revenue from email.

    Insights

    Email Marketing FAQ’s

    What does an email marketing agency do?

    An email marketing agency plans, designs, builds and manages email campaigns and automation that help your business acquire new customers, nurture existing relationships and generate more revenue from your email channel.
    The team typically handles strategy, audience segmentation, creative, testing, deliverability and reporting so your campaigns stay consistent, compliant and performance-driven.

    Why should my UK business use an email marketing agency?

    Partnering with a UK-based email marketing agency gives you access to local market knowledge, proven best practices and a specialist team without the overhead of hiring in-house.
    This can improve campaign performance, ensure compliance with UK GDPR and PECR, and free your internal team to focus on wider marketing and commercial priorities.

    Is email marketing still effective in the UK?

    Email remains one of the highest-ROI digital channels for UK brands, particularly when campaigns are segmented, personalised and automated around the customer journey.
    Done well, email can drive repeat purchases, cross-sell and up-sell opportunities, and help your business stay front of mind with subscribers at a relatively low cost per send.

    What services does your email marketing agency offer?

    A specialist email marketing agency typically offers strategy and planning, campaign management, email design and build, automation and flows, segmentation, deliverability support and analytics.
    Many agencies also integrate email with other channels such as paid media, social and onsite personalisation to create joined-up customer experiences.

    Do you work with eCommerce brands specifically?

    Many UK email marketing agencies specialise in eCommerce, focusing on revenue-driving flows such as welcome series, abandoned cart, browse recovery, post-purchase and reactivation.
    This experience helps to align email activity with your online store, product catalogue, promotions calendar and logistics partners.

    How do you approach email strategy for new clients?

    A good agency will start with discovery, reviewing your brand, tech stack, customer data, historic performance and commercial goals before defining an email strategy.
    From there, they will map key customer journeys, prioritise campaigns and automations, and agree clear KPIs, timelines and governance.

    Which email platforms do you work with?

    Most UK email marketing agencies work with leading platforms such as Klaviyo, Mailchimp, HubSpot, Salesforce Marketing Cloud and similar tools.
    Agencies may also hold official partnerships or certifications with specific platforms, which can provide better support, access to features and best-practice guidance.

    How do you ensure email campaigns comply with UK GDPR and PECR?

    Reputable email marketing agencies follow UK GDPR and PECR rules on consent, data processing, unsubscribe options and privacy, and keep up to date with changes in guidance.

    How do you handle subscriber data and privacy?

    Agencies usually work within your chosen email or CRM platform, using appropriate access controls, encryption and data processing agreements to protect subscriber information.
    They minimise exported data, restrict who can access lists and follow clear retention and deletion policies aligned with your internal governance.

    What is the typical cost of an email marketing agency in the UK?

    Pricing varies by scope, platform, and the size and complexity of your programme, but most agencies offer retainers or project-based packages.
    Costs may be based on a monthly fee, an agreed set of deliverables or, less commonly, a revenue share model for performance-focused engagements.

    How long does it take to see results from email marketing?

    Initial improvements can often be seen within the first few campaigns as quick wins around segmentation, templates and subject line testing are implemented.
    More significant gains from automation, lifecycle journeys and optimisation usually build over several months as the programme matures and data accumulates.

    What KPIs do you track for email marketing performance?

    Core email KPIs usually include open rate, click rate, click-to-open rate, conversion rate, revenue per send, unsubscribe rate and list growth.
    Agencies may also track customer lifetime value, repeat purchase rate and the contribution of email to overall eCommerce revenue.

    Can you help with email automation and customer journeys?

    Yes, email marketing agencies often design and implement automated flows such as welcome journeys, abandoned cart, replenishment, win-back and VIP nurturing.
    Automation helps deliver timely, relevant messages at scale, improving engagement and revenue without increasing manual workload.

    How do you improve email deliverability?

    Specialist agencies support deliverability by maintaining list hygiene, monitoring engagement, managing sender reputation and correctly configuring authentication such as SPF, DKIM and DMARC.
    They also help refine sending frequency, content and targeting to reduce spam complaints and keep your messages landing in the inbox.

    Do you create email designs and templates?

    Most email marketing agencies provide design and build services, creating mobile-first templates that work across major email clients and devices.
    They often establish reusable design systems or template libraries so your team can launch campaigns quickly while staying on-brand.

    Can an email marketing agency help grow my subscriber list?

    Yes, agencies support list growth through tactics such as optimised sign-up forms, pop-ups, gated content, lead magnets and onsite or social campaigns that capture consented subscribers.
    They also advise on list quality, ensuring you attract engaged, relevant contacts rather than inflating numbers with low-intent sign-ups.

    How do you personalise email campaigns?

    Personalisation can include using customer names, dynamic product recommendations, location-based content, and messaging tailored to behaviour, purchase history or lifecycle stage.
    Agencies use segmentation logic and data fields in your platform to show different content blocks to different audience groups within the same send.

    Do you integrate email with other marketing channels?

    Effective email marketing agencies often align campaigns with paid search, social, SEO and on-site activity so messaging is consistent across channels.
    They may also connect email data with analytics tools to understand how subscribers interact with your website and other campaigns.

    How do I choose the right email marketing agency in the UK?

    Key factors include relevant sector experience, case studies, platform expertise, approach to strategy and analytics, cultural fit and transparency around pricing and reporting.
    It is also important to ask about compliance knowledge, communication style and how they collaborate with your in-house team.

    Can you audit my existing email marketing activity?

    Many agencies offer audits that review your list health, segmentation, templates, automation, deliverability and performance against benchmarks.
    This provides a prioritised roadmap of quick wins and longer-term opportunities to improve results from your email marketing programme.