Establishing meaningful relationships, increasing future prospects, creating more conversions.

Pardot is a B2B marketing automation and lead generation platform, enabling businesses to discover and nurture prospects. Using sales aligned email marketing campaigns and social media marketing, Pardot stimulates user engagement.

With a comprehensive selection of monitoring and reporting tools, Pardot has the capability to track and measure campaign performance. Using sophisticated B2B marketing analytics, accessible using the analytics app, and detailed ROI reporting, Pardot enables businesses to optimise user engagement, conversion and see tangible results.

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Key Features

Email Marketing

Mobile Ready



Sales Alignment

Lead Nurturing

Social Integration

Social Ads

Third Party Data Connections

Multi-Task Attribution Dashboard

B2B Marketing Analytics

CRM Integration

Lead Management

Data Reporting

ROI Reporting

A/B Testing

Xigen & Pardot

Pardot’s sophisticated analytics offers valuable insights into your marketing and sales strategies—explore data, measure your campaign performance and quickly take data-driven actions.

Our in-house Pardot specialists have breadth and depth of knowledge, working with you to gain a greater understand of your users' behaviours, identifying leads, monitoring campaign engagement, syncing the powers of marketing and sales to turn prospects into customers.

pardot platforms


“Xigen are able to translate our business requirements, push digital barriers and deliver high-end customer experiences. Their transparency and constant communication is a breath of fresh air.”

Rob Cary, NHBC

“Have worked with Xigen for many years supporting a diverse range of sporadic requirements, for myself and my clients. They always deliver. Offer honest advice, and execute to the high standards we demand. A pleasure to work with.”

Sam Furr, Tappable

“Xigen’s work will help us to deliver a better customer experience, resulting in more sales, and ensure we have a more robust eCommerce platform as we continue our strong growth.”

Mark Rodol, Models Own

“Our new site has cemented our strong local SEO credentials across all localities. The site is easy to update with fresh content and the blog a useful tool in our social posting approach. Xigen have been accommodating and more than patient with us along the way.”

Angus Matthew, Avery

“After eight successful years working with Xigen we have almost without exception accepted all Xigen’s recommendations which has resulted in a strong increase in online users, orders and revenue. The value they have added to us as a business has been immeasurable. We’re looking forward to working closely with Xigen for many more years.”

Gary Thompson, Jackson’s Art Supplies

“The site they have delivered will play a crucial role in supporting our global marketing efforts in a trillion-dollar business travel marketplace. It’s important that our marketing channels are as simple to engage with as our product.”

Kate Fletcher, SalesTrip

“Xigen created a fantastic user experience in-store, enabling transactions to be completed quickly and effectively. The bespoke checkout solution worked perfectly, both for the customer buying in-store via the iPad and the Epson team managing the orders.”

Lucy Brackett, Epson