Lifetime® is an entertainment channel dedicated to providing quality scripted dramas, distinctive factual entertainment and feature length Lifetime Original Movies

Part of their programming is the highly popular Britain's Next Top Model series.

Goals included:

  • Assist with promoting the show via primarily direct email invites and printed banners for events.
  • Retain the strong branding of A+E Networks combined with the Lifetime channel style.
  • Produce high quality recognisable designs throughout the life cycle of the show over several seasons.

Service overview

The challenge

The designs put forward had to convey and work within this style to compliment the show and messaging of the channel, and also clearly communicate details such as event information and booking details

Multi platform

Xigen were tasked with supporting various events over the past 2 years, ranging from video card desk drops to organised beauty sessions for prospective clients and affiliates. Several iterations of email invitations were produced, as well as supporting large format banner displays for use at the events.

Along with these, video cards were produced which played a teaser from the show. These were used as a supporting desk drop to coincide with additional collateral to support the latest series.

“The artwork style and photography of Britain’s Next Top Model is of a high quality and features glamorous imagery and language throughout.”

James Pruden
Studio Director, Xigen

Lifetime team with work

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PHONE +44 (0) 203 713 7456
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+44 (0) 203 713 7456
[email protected]

Get in touch

We will never use or retain this information in order to send marketing communications to you.

Thank you

Your message has been received; we’ve sent you a confirmation email for reference.

Our customer service team usually responds to emails within 48 hours. Please feel free to call us in the meantime.

PHONE +44 (0) 203 713 7456
Got some time to kill?

Why not read some of our great articles and insights?

NEWS AND INSIGHTS

Start a conversation

Want to discuss an ecommerce or digital marketing project? Interested in working with us? Or do you have a question? Share what's on your mind. Get in touch today.

+44 (0) 203 713 7456
[email protected]