Jackson’s Art Supplies are the UK's favourite online supplier of the world's finest art materials, which ship their range of 60,000+ products to 246 countries worldwide
UK-based Jackson’s Art Supplies, which sells 60,000+ art material products to 246 countries, appointed Xigen in 2011, initially to move them to a new eCommerce platform with some bespoke additions, as they looked to scale and grow their business online as well as improve their user experience.
After moving Jackson’s successfully onto the Magento platform, Xigen’s role has evolved with Jackson’s objectives to ensure that all aspects of the eCommerce offering across all devices are delivering a great experience for customers. Xigen has also been proactive in identifying and opening up new revenue streams for the retailer.
Xigen’s work has seen the creation of a dedicated Magento channel for Jackson’s to run orders across Amazon and eBay, the delivery of platform infrastructure that supports organic search, interface changes to improve usability, the creation and launch of Jackson’s websites globally, the building of a new shipping system, and outside of core eCommerce the design and development of a bespoke EPOS system.
The Jackson’s Art story
Jackson’s Art are very happy to accept Xigen’s recommendations, knowing they will see a strong return from the activity. This case study looks at the recent proactive activity Xigen has delivered for Jackson’s Art Supplies (from 2016 onwards),and details how Xigen has helped them to future-proof their website as it has scaled up, and drive revenue from it.