Lark and Larks | Xigen

Established in 2003, Lark & Larks is a family-run business specialising in selling bespoke kitchens and bedrooms online.

The company crafts its made-to-measure bedroom and kitchen units in its state-of-the-art UK factory, offering a fully comprehensive design service.

Service overview

Logo design

Website redesign

Website redevelopment

The challenge

Lark & Larks asked us to redesign its website, which had been in use for several years. The old site not only looked tired and behind the times, but was starting to become harder to manage and edit.

The company wanted a site that would position it as a premium manufacturer and supplier of kitchens and bedrooms and offer visitors a wide range of customisation options.

An ambitious website build

This project was a complex one. Lark & Larks offers an extensive range of kitchen and bedroom configurations to customers, who can configure everything from the drawer type to the direction of the wood grain.

While a standard eCommerce solution like WooCommerce or Shopify works well for most businesses, Lark & Larks needed something special.

We started by implementing a headless eCommerce site. A headless platform separates the front and back end of the website, meaning both components can operate independently of each other. This improves site speed and makes it easier to make small, frequent changes.

We built the site on the Alokai platform, specifically designed for headless enterprise eCommerce stores. This platform is used by leading eCommerce brands including Dickies, Jollyes, and White Stuff, as well as a number of kitchen and bedroom manufacturers.

Lark & Larks opted to keep its existing content management system (CMS) – Winter. This CMS offers extensive customisation and runs on the solid Laravel PHP framework, making it ideal for Lark & Larks requirements.

The existing Lark & Larks website was highly uninspiring, with a confusing user experience. We conducted thorough competitor and customer research to understand the marketplace and redesigned the site, implementing a soft, modern colour scheme and lots of space for social proof, including reviews and testimonials.

Our team of specialists made the site easy to search and navigate, introducing a sleek, user-friendly design.

The final flourish was a fresh, modern logo redesign to accompany the brand-new website.

The results

Lark & Larks new website launched at the end of 2024 to highly positive feedback from customers.

The marketing team were delighted with how easy the site was to edit and amend, and how the new site was futureproofed, meaning they could continue using it for several years to come.

LARK & LARKS

Conclusion

While some websites can thrive with an off-the-shelf solution, this wasn’t an option for Lark & Larks.

It required a high-performance site that could handle several intricate configuration options and enable customers to find the exact solution for their needs.

At Xigen, we have decades of experience offering bespoke website redevelopment services to businesses across a wide range of industries.

If you’re considering a new website or want to replatform your existing site and aren’t sure where to start, we’d be happy to help.

RELATED CASE STUDIES