Magicshop wanted to improve global sales, mobile user experience and reliability with a full website rebuild built on the world class Magento e-commerce platform.

Our goal was to:

  • Data Migration from existing ENCart platform
  • Streaming video service integration
  • Reward points
  • Hubspot integration
  • Order archive access for previous invoices
Magicshop Transformation to Magento Project



Magicshop wanted to push to the next level of e-commerce, retiring their existing OSCommerce based platform for Magento. With an already highly transactional site, it was imperative a solid migration and build plan was developed.

Sales were a mix of virtual video steaming, stocked products and drop ship. We needed to re-design and develop the legacy features of the previous platform into bespoke Magento extensions. An extensive customer data migration process was needed to ensure a smooth website transformation.



Responsive Design

We designed and built a responsive layout enabling Magicshop to finally capture mobile sales. Including Currency / VAT switchers and an intelligent search. Built on the Magento platform we were able to use the latest CDN services and server side performance features for a fast page load time.

magento website
responsive ecommerce website

Data migration

We developed a migration synchronisation application running from Magicshop’s existing legacy store – migrating new and existing products and customer data to Magento, Including; Customer credentials, passwords, addresses, Reward Points, Orders, Products and Categories.

Streaming video products

We needed to fully re-engineer the integration for Magicshop’s video steaming service in to Magento, ensuring all features were replaced to provide the end user a feature rich experience purchasing and viewing the streaming videos. Along with admin panel features for resend orders and Sync product data / images.

ecommerce website design
magento ecommerce website

Extension Development

Here are just some of the extensions we needed to build and extend.

  • Mirasvit Reward points – extending for Legacy data migration
  • Hubspot – integration
  • Banner manager with support for videos
  • Order archive – separate Magento section for previous legacy orders
  • DPD admin export
  • Invoices updates with QR codes
  • Rocketweb Google Shopping
  • Postcode Anywhere Capture Plus


After full quality assurance testing – we handled a seamless domain migration with minimal downtime. We disconnected the legacy data sync and performed post live checks and SEO. Supporting and reviewing analytics with Magicshop to ensure usability and sales were improved.

Magic website desktop
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