Thomson Reuters brings together innovation and authoritative insights to unravel complex situations.

With a worldwide network of journalists and editors, TR keeps its customers informed on global developments, providing data and information across the Legal, Tax & Accounting and News Media sectors.

Service overview

The challenge

In the Middle East and North Africa (MENA) region value added tax (VAT) is being introduced. As data specialist in the taxation sector, TR wanted to create a VAT information resource for MENA businesses to help them better manage the implementation of the new tax.

TR approached us to create UI and digital collateral to offer information, advice, insights and resources about the new VAT rollout. This was integrated with the existing TR website.

Banners

We created a series of banners for the TR website that direct users to information about the coming MENA VAT implementation. The strategy was to position TR as a go-to source for MENA businesses to consult about the practicalities of managing VAT within their companies.

VAT banner Trial banner
Introduction banner

The banners were designed to reinforce a sense of urgency combined with solutions regarding the new tax rules. Using OnesourceTM branding, the banners use text and imagery to convey the message, such as: ‘Is your business prepared for a VAT audit?’ shown with an image of an alarm clock, and ‘Cut through the complexity of VAT compliance.’ with imagery representing strategy and connectedness.

The banners’ message is underpinned by strong call-to-action, including ‘Contact us’ and ‘Sign up for 30-day free trial.’, helping to drive users to TR’s MENA VAT information portal.

Trust banner

EDM

We created a MENA Tax & Global Trade Outlook EDM newsletter, giving MENA businesses information and resources regarding the coming VAT roll-out, such as: ‘VAT Public clarification’, ‘Digital tax stamp scheme timeline’ and ‘VAT technical FAQ’.

The EDM newsletter included links to relevant documentation and resources to help users navigate the new tax system and its impact on their business. There was also information about, and links to, MENA tax events to help businesses in the region prepare and plan for the introduction of VAT.

The design and the layout of the EDM newsletter was logical and intuitive. The use of white space gave the newsletter a fresh, uncluttered look. Internal links gave users the opportunity to quickly find specific VAT topics within the newsletter. External links offered users more detailed information, should they require it. Clear signposting and CTA guided users through the quite often lengthy and complex information contained within the newsletter.

Conclusion

The combination of clean and simple design, easily accessible and layered content enabled us to offer Thomson Reuters' users positive user experiences, on the website, in EDM and PDF articles and white papers, ensuring complex information was communicated in the most efficient, timely and effective way.

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Our highly integrated team of in-house digital design and marketing specialists create campaign and content that hits home, informing, starting conversations, engaging users and compelling them to action.

Do you have a digital project in mind? Contact us today for a chat with one of our specialist team to find out how we can help you.

The challenge

In the Middle East and North Africa (MENA) region value added tax (VAT) is being introduced. As data specialist in the taxation sector, TR wanted to create a VAT information resource for MENA businesses to help them better manage the implementation of the new tax.

TR approached us to create UI and digital collateral to offer information, advice, insights and resources about the new VAT rollout. This was integrated with the existing TR website.