Xigen designed, developed and deployed several rich media banner adverts supporting the release of the new Audi A8.

The new Audi A8 represents the future of the luxury class with new levels of quality & design. Audi Dubai wanted to generate interest and pre-sales ahead of the launch for this intelligent and elegant new model.

    With such a pedigree our first challenge was where to start! Audi kindly provided a plethora of photos and video from which we were to craft an engaging HTML5 advert appealing to discerning users who wanted to own the latest and greatest Audi to date.





    Custom animation

    We created custom animations where video wasn’t available to help increase interest and engage the user. Moving icons were also created for some of the more technical adverts.
     
     
     
     
     





    Series of adverts

    Creating a multitude of smaller ad units meant that we were able to match them together in a series of shapes and standard IAB sizes giving the client ultimate flexibility.
     
     
     
     
     

    Content Wall

    All of the units could be used together if needed to form a wall on content, visually stopping the user in their tracks and further increasing the click through rate of this already engaging ad unit.