smiles + smiles | Xigen

The client

Smiles+Smiles is a dental practice focusing on cosmetic treatments, including edge bonding, aligners, and implants.

Founded in 2007, Smiles+Smiles has three clinics in London, and specialises in high-quality services and personalised customer care.

Service overview

Custom booking journey, layered on top of Dentally, that lifted bookings 253%

vs. forecast
60 > 152 bookings in month 1

Here's how. It took a weekend.

The challenge

Smiles+Smiles was using the Dentally booking portal and practice management system to book appointments and take deposits. However, the team had discovered over time that the portal had limitations that were affecting not only the user experience, but Smiles+Smiles's marketing and lead generation capabilities.

We have partnered with Smiles+Smiles before, creating campaign landing pages and improving their technical SEO. They approached us asking if we could do anything to make the Dentally portal more functional.

We started the process by meeting with Smiles+Smiles to understand their frustrations with the Dentally software.

User experience

Convoluted booking process

Visually inconsistent

Lost bookings

Marketing

No Google Analytics tracking

Lost valuable data

Lead generation

Inflexible Email reminders

Inflexible SMS reminders

Rise in Fail-to-attend rates

The solution

While other specialised booking platforms are available, Smiles+Smile's preference was to keep using Dentally, just as it was so deeply embedded in the business.

After liaising with Smile+Smiles, we determined that the best approach would be to build a bespoke consult-booking journey that we could layer on top of the existing Dentally plugin.

This would enable more flexibility and enhanced tracking, while allowing the Smiles+Smiles team to keep using the software they were familiar with.

"The integration feels smooth, intentional, and genuinely thought-through, and their support has been consistently hands-on and felt like a talented extension of our in-house team. It's made a real, measurable difference."

Holly Grey
Head of Marketing, Smiles+Smiles

The results

The Smiles+Smiles team was eager to test our DentalClick plugin, and they were delighted with the results.

The first month of use saw the biggest month of consult bookings on record, with a large proportion coming through the newly optimised portal. The Smiles+Smiles team anticipated 60 bookings; 152 bookings were made.

60 bookings forecast. 152 delivered.
A 253% lift.

The easy-to-use, simplified workflow led to a drastic increase in booking rates, with an 80% booking rate for deposit-free bookings.

DentalClick has also reduced the lead-to-consult window, resulting in an improved marketing ROI, lower acquisition costs, and increased customer satisfaction.

Could your dental practice use 253% more bookings?

Our DentalClick plugin enhances your existing Dentally software, providing you with more control over your branding and marketing, and providing your customers with an exceptional experience.

Powerful, secure, and easy to use, DentalClick is a must for all dental clinics and practices using Dentally with their WordPress websites.

Find out more about how DentalClick can increase bookings for your dental practice.

Request a DentalClick demo

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