Clear, crisp, and compelling annual reports for a high-profile organisation
PayPal Giving Fund is a charitable organisation which helps charities across the world raise funds.
Charities can enrol with PayPal Giving Fund and their supporters can donate on PayPal, eBay, and other online platforms. PayPal Giving Fund then gives the funds to charities without charging for its services.
In 2024, PayPal Giving Fund UK raised almost £77 million in donations for 19,000 charities.
Service overview
Annual report creation
The challenge
PayPal Giving Fund approached us to help create and design their annual reports, not just for the UK market, but also for Ireland and Canada.
An annual report is a company’s yearly report to stakeholders, detailing its financial performance, including income and spending.
Most registered charitable organisations in the UK must prepare an annual report. While most annual reports only need to be made available to the public on request, many (like PayPal Giving Fund) opt to publish them on their website for transparency purposes.
Balancing aesthetics and accuracy
Creating an annual report may seem like a simple task, but it’s not without its challenges.
It’s vital to present the information in an eye-catching, vivid way in order to appeal to stakeholders. However, it’s imperative that the data is complete and correct – even one incorrect digit can cause significant issues.
We began this project with a meeting with PayPal Giving Fund to understand what was to be included in the report and the legal obligations we needed to be aware of. PayPal Giving Fund then provided us with the data we needed to create the report.
Our graphic design team got to work, developing a stylised document that represented PayPal Giving Fund’s distinctive brand, including colours, logos, font, and imagery.
Constant communication was key, and we regularly held meetings with PayPal Giving Fund to make sure the report ticked all the right boxes. Before signing off on the project, we thoroughly proofread the document to make sure every letter and number in the report was correct.
Conclusion
We started creating these annual reports in 2020. PayPal Giving Fund has been so happy with the results that we continue to build and style the annual reports to this day.
Print and graphic design is our specialism at Xigen, with over two decades of experience in creating impactful, eye-catching imagery both online and in print.
Find out more about how we can help you increase brand awareness and get your message seen by your target audience with our graphic design and print services.