Sockshop - UX Review | Xigen

Improving conversion rates with a methodical, thorough approach to usability

Founded in 1983, Sockshop has been selling socks, hosiery, and accessories to customers across the UK for over 40 years.

Well-known and loved for its bright, bold, novelty designs, Sockshop now sells over 90 brands from its website.

Service overview

UX Review

The challenge

A couple of years ago, we started conducting annual UX reviews for Glenmuir, a golf clothing brand.

Glenmuir and Sockshop are both part of the Ruia Group. Glenmuir recommended us to Sockshop, which asked us to carry out a full UX review in order to evaluate the website and identify potential usability issues.

Reviewing the user journey in full, from search to checkout

We pride ourselves on the thoroughness of our UX reviews, independently reviewing hundreds of guidelines on both desktop and mobile devices.

Sockshop was particularly keen to improve the search functionality on its site and make sure the new plugins it had installed were working well, so we made sure to examine these closely. In total, we reviewed 473 guidelines for the eCommerce brand.

Our UX team reviewed each guideline in detail, creating an in-depth, yet easy-to-understand report which showed Sockshop what it was doing well, and where there was room for improvement.

We emailed the report to the Sockshop team and arranged a call to talk through the recommendations.

The results

Following a comprehensive audit, our UX team rated Sockshop’s website across desktop and mobile as ‘good’ – showing that the business had made significant inroads in creating a user-friendly site.

However, we also identified several opportunities for improvement that would result in happier site visitors and increased sales.

For example, we advised that implementing an autocomplete keyword query feature in search would make it easier for customers to find what they needed, speeding up the product discovery process.

Sockshop was very receptive to the UX review and the team was keen to make changes to the eCommerce store, reaching out to our UX specialists for further advice and support.

We’re looking forward to seeing how the changes make a positive impact over the coming weeks and months.

Conclusion

If you want to increase sales on your existing eCommerce website, a UX audit should be your first port of call.

Even making the smallest changes can make a significant impact to an online store’s conversion rates. Our UX experts will recommend several quick wins you can apply to your site, meaning you can provide a seamless shopping experience to both existing and new customers.

Get in touch today to find out more – your online store is in the safest of hands with us.

GET IN TOUCH

RELATED CASE STUDIES