Turn Insights into Impact:
User Interviews Managed by Xigen
Make smarter decisions backed by real user feedback.
We handle everything – from participant search to interviews to analysis – and you get clear, actionable insights to drive your strategy forward.
Why conduct user interviews?
Your website or eCommerce platform isn’t just a digital storefront—it’s an experience. User interviews give you direct access to how real users think, feel, and behave, helping you make informed decisions that go beyond guesswork.
Talk to the right audience
- Working with User Interviews, we tap into a network of 4M+ verified participants
- Select participants by age, location, industry, role, or niche B2B segments
- Access hard-to-find audiences for specialised research
Get real customer insights, fast
- We design and send screening surveys to find the right participants to inform your strategy
- No wasted time or budget. You pay only for the right matches
- Interviews scheduled and moderated by experienced UX researchers
Full-service management
- We handle participant recruitment, scheduling, and moderation
- We create custom interview scripts aligned with your goals
- We deliver clear, visual insight reports with recommendations
Added value from Xigen
- We don’t just report findings, we connect them to your roadmap and goals
- We identify what matters most to your prospects
- We spot frictions in your buyer journey and opportunities for improvement
User Interviews Pricing
B2C
£75/per participant
What you get:
- Interview recordings and transcripts
- Insights report
- Key themes, opportunities and recommendations
- 7‑day turnaround
B2B
£115/per participant
What you get:
- Interview recordings and transcripts
- Insights report
- Key themes, opportunities and recommendations
- 7‑day turnaround
Frequently asked questions
What are user interviews and why are they valuable?
User interviews are one‑to‑one conversations with real customers or target users to understand their motivations, behaviour, pain points and expectations. They provide depth and context to buying decisions, helping you to make smart decisions about your digital marketing, product features, and overall messaging.
Where do the participants come from?
We partner with User Interviews, giving you access to a global pool of over 4 million verified participants. You can target by demographics, behaviours, job roles, industries and even niche B2B segments.
How quickly can we start?
Most studies can begin within 2–3 days, depending on audience complexity. Hard-to-reach B2B segments may take slightly longer. Once we’ve understood your requirements, we can provide a more accurate start date.
What does it cost?
- £75 per B2C participant
- £115 per B2B participant
- 3-person interview package: £219 (B2C) / £345 (B2B)
Management, moderation and analysis time are covered under your existing SLA (or billed separately if applicable).
How long does an interview take?
Most interviews last 30-45 minutes, depending on your objectives. We’ll advise you on the ideal timing during setup.
What do we receive at the end?
- Interview recordings and transcripts
- Insights report
- Key themes, opportunities and recommendations
Can we provide our own questions?
Absolutely. You can provide your own script, collaborate with us, or let our UX researchers craft the entire question set based on your goals.
Are we able to attend the interviews?
Our interviews are held remotely at a time which suits the participant, therefore we’re unable to facilitate client involvement.
What if we can’t find the right participants?
If a suitable match isn’t available, we will not charge you. We only proceed once we’ve confirmed qualified participants that match your criteria.
Are the interviews remote or in-person?
All interviews are conducted remotely, making interviewee recruitment faster, cheaper and more flexible.
How many interviews do we need?
We’d suggest 3-5 interviews to identify core themes and validate assumptions. Niche B2B audiences may require fewer participants.
Looking for something else?
eCommerce Websites
Experienced in a range of eCommerce platforms including Adobe Commerce and Shopify, we design and develop eCommerce sites that deliver an exceptional customer experience.
Lead Gen Websites
Whether starting out or an established brand, we create digital experiences that turn visitors into leads. We are platform agnostic and will work with existing platforms or recommend one.
Digital Marketing
Our Digital Marketing experts handle projects big or small, delivering targeted, high-performing campaigns for brands like Epson and McCarthy Stone.
Hosting & Maintenance
We provide high-performance hosting with global data centres, backed by proactive in-house support to keep businesses large and small to run smoothly.
Stop Guessing What Users Want
Understand your users and optimise with confidence.
Request Your Discovery CallWhy Xigen?
We’ve got over twenty years building high-performing websites for brands big and small, and build long-term partnerships with our clients. With deep expertise across ecommerce strategy, UX, performance marketing, and technical optimisation, we bring a holistic approach to your digital growth.
From startups to enterprise retailers, we ensure every audit, review, and planning session delivers real value. We’re fully committed to your long-term success.
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