The H2 channel was looking to run a short campaign over April 1st as a mock press release for an upcoming documentary about capturing the elusive Bigfoot. We put forward a straight-faced, gritty news style for the campaign inspired by the style of live news broadcasts, combined with X-Files/Twin Peaks for added mystery. The media-rich email encouraged click-throughs to the landing page which showcased a full trailer, and interviews with actors to solidify interest in the show.
Our work
