A new pop-up store was being opened by Epson
Xigen were asked to assist Epson with the setting up and launch of a new concept pop-up store in Covent Garden. The store was designed to showcase Epson’s new range of EcoTank printers as well as provide visitors with the opportunity to try the printers out.
The store was also designed to act as a pop-up working space for bloggers, freelance writers and other remote workers who were able to use the printers in store as well, while they enjoyed the store’s facilities.
The main challenge was the need for a streamlined checkout process for this store to work efficiently. We were tasked with scoping, designing and developing this process that would allow everything to run through an iPad. It needed to be a modification of the current checkout process on the Epson website allowing for purchase in store with products being taken away or even delivered to the customers address.
Landing page build
The landing page for the store needed to be optimised for viewing on an iPad, with a simple and clean product listing featuring models, product information, finance information and clear routes to the checkout.
The design was customer focused allowing users to navigate and browse the products easily and intuitively. With all the tech specs and design features at their fingertips, customers were able to view the printers before making their purchase.
Visitors to the store wanting to use the work facilities were able to use the printers as well, a perfect showcase for the customers.
The existing web store checkout, that had been previously designed by Xigen, was modified to show additional in-store only options such as finance availability and delivery options. Customers were able to purchase in store and either have the printer delivered to their own address or walk away with their printer.
All of the order information needed was collected smoothly and efficiently, allowing the Epson team to concentrate on managing the orders. Stock could be controlled across a number of different locations and users of the main online store were unaffected by the addition of these changes.
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Ecotank pop-up store
“Xigen created a fantastic user experience in-store, enabling transactions to be completed quickly and effectively. The bespoke checkout solution worked perfectly, both for the customer buying in-store via the iPad and the Epson team managing the orders.”
Marketing Services Manager, Epson
The complete marketing
As well as creating the store process, Xigen were asked to design the in-store signage and videos as well as the email advertising campaign. We were able to use a unified approach with all of this that allowed us to use our talent and design skills fully.
With so much of the setup to do, we were able to create a fantastic, cohesive user experience in-store and co-ordinate everything so that the launch ran smoothly and successfully.
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