Projecting brand, improving conversion.
Google Ads is an SEM advertising service known as pay-per-click (PPC). Its function is to position marketing content at the top of a Google search. Being ranked higher in Google search results raises brand visibility, driving users to websites, with higher traffic flow increasing conversion opportunities.
Google Ads' analytics enables businesses to track the performance of their ad campaigns with data on keyword optimisation, user engagement and conversion tracking, providing actionable insights on how to better target user segments and increase click rates.
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Lead form Extensions
Cross Account Reporting
Responsive Search Ads
Xigen & Google Ads
PPC campaigns are part of your integrated EDM strategy. Our in-house digital marketing specialists create cross-platform campaigns that are optimised and audience targeted. They include organic/PPC SEO, email, social media, offline advertising and remarketing, all vital components in communicating your brand and message.
Powerful analytics enables us to gather data on, and understand the impact of, discrete elements of your campaign, for increased optimisation, conversion and ongoing business growth.
“Xigen are able to translate our business requirements, push digital barriers and deliver high-end customer experiences. Their transparency and constant communication is a breath of fresh air.”
Rob Cary, NHBC
“Have worked with Xigen for many years supporting a diverse range of sporadic requirements, for myself and my clients. They always deliver. Offer honest advice, and execute to the high standards we demand. A pleasure to work with.”
Sam Furr, Tappable
“Xigen’s work will help us to deliver a better customer experience, resulting in more sales, and ensure we have a more robust eCommerce platform as we continue our strong growth.”
Mark Rodol, Models Own
“Our new site has cemented our strong local SEO credentials across all localities. The site is easy to update with fresh content and the blog a useful tool in our social posting approach. Xigen have been accommodating and more than patient with us along the way.”
Angus Matthew, Avery
“After eight successful years working with Xigen we have almost without exception accepted all Xigen’s recommendations which has resulted in a strong increase in online users, orders and revenue. The value they have added to us as a business has been immeasurable. We’re looking forward to working closely with Xigen for many more years.”
Gary Thompson, Jackson’s Art Supplies
“The site they have delivered will play a crucial role in supporting our global marketing efforts in a trillion-dollar business travel marketplace. It’s important that our marketing channels are as simple to engage with as our product.”
Kate Fletcher, SalesTrip
“Xigen created a fantastic user experience in-store, enabling transactions to be completed quickly and effectively. The bespoke checkout solution worked perfectly, both for the customer buying in-store via the iPad and the Epson team managing the orders.”
Lucy Brackett, Epson