insights | 30.04.2020

Is Magento 2 suitable for enterprise ecommerce?

Article topics
  1. Magento 2
  2. Magento 2 Open Source features
  3. Takeaway
  4. Magento 2 features at a glance

Magento 2

Magento 2 Commerce (Enterprise Edition) is a powerful enterprise-level ecommerce solution. It offers a fully comprehensive range of features and tools to create best-in-class ecommerce websites. But it’s expensive and does lack some backend flexibility. A way to get all of Magento 2 Commerce (Enterprise Edition)’s capabilities with added backend flexibility is to use Magento 2 Open Source.

Magento 2 Open Source (formerly known as Magento Community) is an ecommerce platform built on open source PHP technology that provides flexible, scalable and secure ecommerce websites with outstanding UX/UI, excellent cart features and administration capabilities. It enables us to create customised designs for high performance ecommerce solutions. Magento 2 Open Source enables you to create your high performance ecommerce website from the ground up.

Magento 2 Open Source features

CX begins the moment a consumer interacts with your brand. Whether that’s through a web search, advert or other marketing means—initial contact is the first of many moments of truth. From the first click, and all the way through to post sale nurturing, consumers will judge their experiences.

As well as ensuring that you have a high performance ecommerce website, that’s fast, robust, secure and is optimised for conversion, there are some important things to consider that should inform all aspects of your ecommerce business.

Cost

Magento 2 Open Source framework is free—there is no initial cost and no license. This means we can keep costs down compared to Magento 2 Commerce (Enterprise Edition) and other ecommerce platforms, such as Salesforce or SAP Hybris, which have significant license costs attached.

This is one of the main reasons Magento 2 Open Source is used by many more businesses around the world compared to other solutions. For example, SAP Hybris hosts around 1100 ecommerce websites, with Magento 2 hosting more than 12000 (as of 2018). All of the costs associated with Magento 2 Open Source are for things that offer tangible benefits to the ecommerce solutions that we build: hosting, design, development, deployment and support.

Faster time to market

The open, flexible architecture that underpins Magento 2 Open Source enables you to quickly implement tools and features using a modular code base that’s straight forward and highly customisable. This means faster deployment and greater deployment flexibility.

Magento 2 Open Source gives you complete control of your whole ecommerce website build, end to end. Having no third-party provider removes a layer of potential friction in development and deployment, streamlining the process for faster time to market.

Greater scalability

Magento 2 Open Source architecture affords greater control and scalability compared with other non-open source ecommerce platforms. Developers will be able to utilise code, custom templates and many thousands of Magento plug-ins to ensure that your Magento 2 Open Source ecommerce solutions are agile and scalable, easily coping with market changes, new products and services, technology changes and spikes in demand, to evolve with business as it grow.

With access to code at the server level we are in control, meaning you would not be restricted by the platform and third-party hosting in achieving your business goals.

Hosting and performance

Magento 2 Open Source would enable you to host your ecommerce website, which gives much greater control over development and deployment. This means you would not only have full control over coding, it also enables you to create backups, implement load balancing, database replication and other features for faster loading, secure operation and redundancy to ensure continuity of service, unlike out-of-the-box solutions which are hosted on servers owned by the manufacturer and which you would have no direct access to.

Load balancing distributes processes across resources and tasks to optimise response times and to prevent uneven load being placed on any single process or task, and to prevent other processes and tasks being left idle.

Database replication is when a copy of your database is made to improve availability of data to users for increased speed and consistency of service. Replication is done constantly to ensure that replicated databases are always up to date.

Omnichannel

With Magento 2 Open Source your ecommerce website would offer users omnichannel shopping experiences. That means whichever device consumers use to interact with your webstore: phone, tablet, laptop, desktop or other, the UX will be consistently high.

Designing for mobile using HTML5 code enables you to create mobile specific UI for ultra-low friction shopping experiences. It’s vital to embrace mobile commerce because you are approaching the moment where a majority of shopping is done on mobile, and that is set to increase in short time.

With Magento 2 Open Source you can create a single source of truth. That means your ecommerce website would not be siloed, giving users the same high value shopping experiences across channels because your website’s backend, fronted and admin operate from a single place.

Flexibility

With Magento 2 Open Source ecommerce programmers and developers can create highly customised designs specific to your business needs. These bespoke features would help to maximise user engagement, lift sales and streamline administration.

Flexible reporting enables customised reports that provide the data required to make informed ecommerce business decisions. Magento 2 Open Source offers the capability for a wider range of reporting, analytics and SEO features than some other platforms, such as SAP Hybris or Shopify. Magento 2 Open Source SEO features include: search friendly URLs, sitemaps, layered navigation, keywords, meta tags and meta descriptions.

With this level of specialist customisation Magento 2 Open Source can deliver greater flexibility to respond to a fluid marketplace, new products and services, and increasing consumer expectations. Being flexible enough to respond quickly prevents loss of revenue and offers differentiation from those competitors who are unable to react as quickly, strengthening brand equity.

Magento 2 Open Source is compatible with many third-party tools and applications for marketing, analytics, SEO, social media and many integrations that will improve UX and conversion rates.

Takeaway

Magento 2 Open Source offers much more than many out-of-the-box ecommerce platforms in the way of cost, time to market, scalability, flexibility, hosting and performance. Ecommerce solutions such as WooCommerce, Shopify or SAP Hybris offer businesses out-of-the-box convenience, but at the expense of customisation capability. With Magento 2 Open Source and our ecommerce expertise you would get a bespoke, high performance ecommerce solution that fits perfectly with your ecommerce and business requirements that is comprehensive enough to scale and evolve as your business grows.

The reason that we recommend Magento 2 Open Source over the Magento 2 Commerce (Enterprise Edition) is that you can enjoy all of the features of the Commerce (Enterprise Edition) at a significantly lower cost, with the control and added flexibility and scalability of being designed and developed at code level.

Having your own dedicated servers, hosted by professionals, offers greater consistency, continuity of service, support and security, giving you a tailormade, high performance ecommerce website that puts you firmly in the driving seat.

Magento 2 features at a glance:

  • Full product management
  • Category management
  • Inventory management
  • Customer profiles
  • Customer service
  • Order management
  • Search technology
  • International capability
  • Marketing
  • Analytics
  • Reporting
  • Order fulfilment
  • Paid based on revenue
  • Gift registry
  • Gift wrapping
  • Content staging / scheduled updates
  • Targeted product rules (automated up-sell, cross-sell and related products)
  • Customer segments
  • Magento B2B module
  • Abandoned cart email reminder
  • Dynamic blocks
  • Page builder and CMS page hierarchy
  • Gift cards
  • Store credit
  • Loyalty programs
  • Exclusive sale
  • Database sharding
  • Cybersource
  • eWAY
  • Worldpay

Magento 2 is used by brands such as:

Features
Magento 2
Centralised information management
Easy code changes
Integration compatibility
Free offering
Fit any size of business
Easily scalable
Easy to use with web admin
Advanced SEO
Enhanced Analytics
Advanced reporting
Single admin panel for multi-store
Optimised for multi-channel
Suitable for large B2B enterprise
Short project deployment time
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