insights | 02.04.2020

Gorgeous websites running on WooCommerce

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If you’ve been thinking about a site refresh - or you’re an SMB looking for some inspiration for your new ecommerce website - it’s a great idea to take inspiration from what’s working for other brands.

There are some really strong web design trends for 2020 which are also great to keep in mind to kick start your imagination and create your dream ecommerce site - but it also pays to peruse the web and see how these trends and theories are put into use in practice.

Looking into using WooCommerce for your SMB website is a fantastic idea as it’s one of the most popular and most established platforms for businesses looking for a versatile, user-friendly website. This post will explore WooCommerce in more detail, helping you to understand what it has to offer and whether it’s the right fit for your web design needs.

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Why WooCommerce?

WooCommerce has become part of an extremely popular and successful collection of SMB ecommerce platforms thanks, in part, to being low maintenance. It’s built on WordPress and the CMS that 34% of the web uses, meaning it’s a flexible and appealing option for a broad range of businesses. WooCommerce has a range of capabilities which can cater for ecommerce businesses offering a variety of products. It also operates with no ongoing licensing costs which is an extremely appealing feature.

Ecommerce is an area that will continue to grow, so it’s incredibly important to have a successful, effective website that works for you and your business. WooCommerce provides a range of fantastic ecommerce functions, making it an extremely capable platform.

7 Gorgeous WooCommerce examples
  1. Joco Cups
  2. Mini Learners
  3. Henry J Socks
  4. Striiiipes
  5. Chuckling Goat
  6. Mike’s Organic
  7. Jack Rudy Cocktail Co.

If you’re convinced that WooCommerce could offer your business the perfect ecommerce platform, but you’re unsure where to begin, we’ve collected examples of stunning WooCommerce sites to get you started. These sites are all on-trend, using the freshest designs to appeal to customers. Explore them to get a real sense of what’s possible through WooCommerce.

1. Joco Cups

Joco Cups Website

The striking aspect of this website is its dominant hero banner image, which showcases the product in a visually impressive way. Professional, atmospheric photography helps the Joco Cups products to shine, along with the help of not only on-trend, but well-used white space. This site has been designed with the user in mind - it has an easy-to-navigate menu with a simple scroll functionality and represents the brand messaging powerfully with impactful imagery.

2. Mini Learners

Mini Learners Website

This clean, simple site allows users to navigate the site with ease. As this company sells beautiful nursery prints, this minimalist design is precisely on brand with helping customers to find and purchase exactly what they’re looking for. New and expecting parents have a lot to juggle, so ensuring they have all the information they require on the homepage is vital for a seamless user experience. The Mini Learners website does just this, showing the style of print showcased with the homepage banner, with clearly laid out images of the brand’s most popular products and the opportunity to shop straight away. The homepage utilises white space, which is a huge trend for 2020, and makes the products stand out.

3. Henry J Socks

Henry J Socks Website

This is a playful website that’s absolutely packed with character and has the user in mind at all times. The site uses the WooCommerce Subscription extension with a configurator that really makes for a super-simple user journey. The layout makes the purchasing journey both easy and enjoyable, thus ensuring a quality customer experience. The Henry J Socks site is also on the pulse of current web trends and plays around with typography, text size and also a mixture of elements. Fantastic character-adding elements are the illustrations showing how the subscription works - these add personality to the website and help explain important information to the customer in a fun way.

4. Striiiipes

Striiipes website.

This website focuses on fantastic product imagery with minimal text and a simple menu bar for easy navigation. The large, quality imagery showcases what Striiiipes provides and helps the customer understand what to expect immediately. This WooCommerce-powered site is simple to scroll, is optimised perfectly for mobile users and has a serene colour scheme backed up with a clean, white background. On trend, user-focused and effective - the Striiiipes website ticks all of the boxes to make a fantastic WooCommerce example.

5. Chuckling Goat

Chuckling Goat Website

The Chuckling Goat website is an incredible example of getting straight to the point with a real feeling of being fresh and on-trend. One element you’ll see woven into many websites - especially those from brands with their finger on the pulse in 2020 - is interactive and advanced product visuals (or videos) showcasing their products. What this site does brilliantly is welcome users with a video of the production process of the kefir they sell, overlaid with a ‘Buy Now’ button for those shoppers wanting to get straight to it. The company offers one-off sales as well as subscription services meaning the site has to support this, and it does fantastically well. The Chuckling Goat homepage takes you on a journey through what it offers and how it all works. It does all of this without ever becoming overwhelming, thanks to the clean background and well laid-out, easy-to-scroll sections. It’s another WooCommerce website effectively using white space!

6. Mike’s Organic

Mike’s Organic Website

This site is a simplistic-yet-effective website that makes good use of the latest trends. The hand-drawn effect of the food package on the homepage banner, mixed with the product imagery just below, is a great example of combining elements to create an appealing user-friendly site. The site has been refreshed to better serve mobile users in a simple way and for fast-loading times - both of which have been achieved with great success. Easy to navigate, well laid out and featuring clear categories to browse with their own adorable illustrations - Mike’s Organic is a great ecommerce website focusing on the customer.

7. Jack Rudy Cocktail Co.

Jack Rudy Cocktail Co. Website

Most importantly, the Jack Rudy website offers a clear and simple shopping experience for its customers. Catering to the user and ultimately driving sales are the most important aspects of any ecommerce website, and both of these are covered here. This is another example of a site using fantastic product imagery to dominate the banner and also another instance where white space makes the website look slick, sophisticated and pushes the product to the fore. The site also uses a mixture of typography and text size, contributing to its visual beauty. The branding of the Jack Rudy products is classic and well thought out and the website has been designed to match this seamlessly.

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Conclusion

WooCommerce is a fantastic ecommerce platform for an SMB, as it’s flexible and offers features appealing to businesses who provide a range of products and services. It’s also proven to be a reliable and popular option, with a massive 34% of the web choosing to trust WooCommerce with their brand.

If you’ve been thinking about trying something new with your site, or even building your business’ website from scratch, WooCommerce could be the platform for you. We can help you with a flexible SMB ecommerce solution, so get in touch to learn about our approach and about how we can help.

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