Xigen
WHY MARKETO?

Converse with your audience. Attract and acquire new customers.

Marketo is a mobile friendly marketing automation platform that enables businesses to devise targeted electronic digital marketing (EDM) strategies that drive conversion. Marketo analytics capture customer behavioural data from email and social media marketing campaigns, helping to create more personalised messages for more relevant conversations.

Capturing richer customer data improves segmentation for future campaigns, driving customer acquisition and nurturing customer loyalty. Marketo features: email & campaign management, social marketing, B2B marketing & lead management, up-Sell & cross-sell and measurement of ROI.

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Key Features

Email Marketing

Segmentation

Mobile Ready

Automation

Social Marketing

Lead Management

SEO Tools

A/B Testing

Social Media Integration

Digital Ads

Dynamic Content

Personalise Messages Across Channels

Real-Time Personalisation

Budgets & Marketing Calendar

Up-Sell And Cross-Sell

Reporting/Analytics

Xigen & Marketo

With Marketo our EDM specialists create bespoke, targeted, and optimised email campaigns that drive conversion. Our email designs are optimised for mobile devices, meaning your marketing emails will look great on computer, table and smartphone, making them more likely to be opened and read. We make it easy for your customers to share content with built-in social media sharing buttons and shareable videos.

Email automation plays a key role in successful EDM strategies. PPC, social, offline advertising and remarketing are also vital components in communicating and reinforcing your message across all channels.

marketo platforms

TESTIMONIALS

“Xigen are able to translate our business requirements, push digital barriers and deliver high-end customer experiences. Their transparency and constant communication is a breath of fresh air.”

Rob Cary, NHBC

“Have worked with Xigen for many years supporting a diverse range of sporadic requirements, for myself and my clients. They always deliver. Offer honest advice, and execute to the high standards we demand. A pleasure to work with.”

Sam Furr, Tappable

“Xigen’s work will help us to deliver a better customer experience, resulting in more sales, and ensure we have a more robust eCommerce platform as we continue our strong growth.”

Mark Rodol, Models Own

“Our new site has cemented our strong local SEO credentials across all localities. The site is easy to update with fresh content and the blog a useful tool in our social posting approach. Xigen have been accommodating and more than patient with us along the way.”

Angus Matthew, Avery

“After eight successful years working with Xigen we have almost without exception accepted all Xigen’s recommendations which has resulted in a strong increase in online users, orders and revenue. The value they have added to us as a business has been immeasurable. We’re looking forward to working closely with Xigen for many more years.”

Gary Thompson, Jackson’s Art Supplies

“The site they have delivered will play a crucial role in supporting our global marketing efforts in a trillion-dollar business travel marketplace. It’s important that our marketing channels are as simple to engage with as our product.”

Kate Fletcher, SalesTrip

“Xigen created a fantastic user experience in-store, enabling transactions to be completed quickly and effectively. The bespoke checkout solution worked perfectly, both for the customer buying in-store via the iPad and the Epson team managing the orders.”

Lucy Brackett, Epson

Our latest work

MARKETING CASE STUDIES

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