Videos build trust. Here’s a fact: more than half of consumers say that video gives them more confidence to purchase online.
Okay, some consumers are sceptical about buying products and services on the internet because they fear being cheated. But effective marketing videos present your products in a one-to-one conversational manner, generating a much more personal and individual approach, giving them confidence to make a purchasing decision.
Attention spans these days are decreasing all the time: Nearly 20% of viewers will click away within the first ten seconds or so. Making marketing videos for your business or product requires technological know-how and creativity with sprinklings of human psychology. Whether customer testimonials, videos from live events, how-to videos, explainer videos or corporate training videos; our skilled marketing video makers help engage your customers in memorable and meaningful ways.
With Google now owning YouTube there has been a marked increase in how videos influence search engine rankings. With our experience, a marketing video done well, properly tagged and embedded on your website, is much more likely to show up on Google; working wonders for your SEO. More click-throughs, more opportunities for ROI.
There is already too much sales schmozzle on the internet and that annoys and turns off customers. Your video, with our help, should appeal to the credibility your product offers: informing (and entertaining, if needs be) viewers and customers and taking them on a journey, with a coherent, engaging and purposeful storyline they can follow and are drawn into - just like a crackin’ good novel.
Give our marketing video makers a call and see how a well-made video makes all the difference in the end.