Oxfam are a world-leading organisation focused on ending poverty for millions of people across the globe.

Goals included:

  • Supplement their fundraising efforts with online solutions which are supported by digital marketing.
  • Supporting their global messaging and drive traffic to online stores
  • Raising awareness of issues through their artwork
  • Delivering localised assets for use throughout Europe
Oxfam Animated Banner Campaigns

Challenge

Challenge

To help spread their message as widely as possible, we used a number of different styles and messages. We produced artwork in several different sizes and combinations of animated banners to supplement their campaigns.

Christmas is a particularly busy time for the organisation with one campaign requiring 250 banners produce over a 2 week period leading up to the festive season.

Outcome

Outcome

Engaging with the audience

We worked with all levels of creative from standard animated gif, through to modern HTML5 banners using the latest display styles to improve engagement.

Engaging audience
Christmas animated banner
Engaging banner campaign design

Supporting

Rich media banners were also produced to showcase short interviews to support a recent Legacy campaign. Xigen also supported Oxfam by preparing these for trafficking on a variety of web services.

rich media banner