Oxfam Animated Banner Campaigns

Oxfam are a world-leading organisation focused on ending poverty for millions of people across the globe.

They supplement their fundraising efforts with online solutions which are supported by digital marketing. Our goal was to support these efforts by:

Supporting their global messaging and drive traffic to online stores
Raising awareness of issues through their artwork
Delivering localised assets for use throughout Europe

Challenge

To help spread their message as widely as possible, we used a number of different styles and messages. We produced artwork in several different sizes and combinations of animated banners to supplement their campaigns.

Christmas is a particularly busy time for the organisation with one campaign requiring 250 banners produce over a 2 week period leading up to the festive season.

Outcome

Engaging with the audience

We worked with all levels of creative from standard animated gif, through to modern HTML5 banners using the latest display styles to improve engagement.

Supporting

Rich media banners were also produced to showcase short interviews to support a recent Legacy campaign. Xigen also supported Oxfam by preparing these for trafficking on a variety of web services.