Lifetime® is an entertainment channel dedicated to providing quality scripted dramas, distinctive factual entertainment and feature length Lifetime Original Movies. Part of their programming is the highly popular Britain’s Next Top Model series.

Our goal was to:

  • Assist A+E Networks with promoting the show via primarily direct email invites and printed banners for events
  • Retain the strong branding of A+E Networks combined with the Lifetime channel style
  • Produce high quality recognisable designs throughout the life cycle of the show over several seasons

The artwork style and photography of Britain’s Next Top Model is of a high quality and features glamourous imagery and language throughout.

The designs put forward had to convey and work within this style to compliment the show and messaging of the channel, and also clearly communicate details such as event information and booking details.

Multi platform

Xigen were tasked with supporting various events over the past 2 years, ranging from video card desk drops to organised beauty sessions for prospective clients and affiliates. Several iterations of email invitations were produced, as well as supporting large format banner displays for use at the events. Along with these, video cards were produced which played a teaser from the show. These were used as a supporting desk drop to coincide with additional collateral to support the latest series.

Awwwards