The Hawthorns is an exciting retirement model that offers rented apartments to retired couples or individuals who seek a rich, independent lifestyle, at beautiful locations across the country.
Our goal was to:
The previous site had a distinct SEO focus and whilst this helped drive traffic to the site we found users to be un-engaged and unresponsive. Our main challenge was to work out how to re-centre the pages around the user whilst retaining the great SEO work that had been done previously. At the same time we needed to make it easy to guide users through the journeys we had put in place in order to help optimise conversion rates and driv on and offline leads.