Xigen was asked to design an email to send out to the reseller network to advertise this, showing when and where they would be and to invite the resellers to find out more about the equipment, view demonstrations and hear about their latest offers.
The design of the email had to get a lot of basic information across to the reader in such a way as to make it interesting and easy to read. Location dates and times had to be presented chronologically, in a way that was natural and quick to read, but which also encouraged the reader to find the nearest location to them. The design couldn’t follow the usual form to the resellers - it wasn’t a regular newsletter so had to stand out so that it would capture the attention. This meant that we couldn’t use a standard template, instead designing the email from scratch. As always, on mobile and tablet devices too.